The NPD Group has named Larissa Jensen as Vice President, Industry Advisor for the firm’s U.S. Beauty business.

Jensen is a beauty expert with more than 20 years experience, and has spent the last 15 years at NPD, holding several roles within NPD’s Beauty practice. Most recently, Jensen served as executive director/industry analyst and NPD’s beauty spokesperson, providing industry insights to beauty clients.

Lori Monaco, president, U.S. Beauty, The NPD Group, says, “Larissa packages passion, enthusiasm, and insightfulness to delight our clients and the broader beauty community with her in-depth understanding of the beauty industry and its trends.”

Monaco adds, “She is a valuable asset to all who cross her path, including those striving to take their beauty business to the next level.”   

Jensen works closely with both point-of-sale and consumer information, is a frequent speaker at established industry events, and is regularly quoted in the media. She tracks the industry and anticipates market trends across the prestige skincare, makeup, fragrance, and hair categories to help brands, manufacturers, and retailers evaluate new business opportunities and better run their businesses. 

Earlier in her career, Jensen held marketing positions at The Estée Lauder Companies, Inc. and L’Oréal USA. 

Jensen is also a member of Beauty Packaging’s Board of Advisors.